Building the Future of Youth Baseball & Softball
Overfly Sports Academy
Pitch Deck Investor Presentation
Confidential | April 2026
Prepared by: Alex Villarreal, CEO
Overfly Sports | avillarreal@overflysports.com
Table of Contents
Main Pitch
- 1. Executive Summary 1.
- 2. The Problem 2.
- 3. The Opportunity 3.
- 4. Why Now 4.
- 5. The Solution 5.
- 6. Platform Model 6.
- 7. Business Model 7.
- 8. Membership Economics 8.
- 9. Unit Economics 9.
- 10. Financial Outlook 10.
- 11. Growth Strategy 11.
- 12. Competitive Landscape 12.
- 13. Competitive Moat 13.
- 14. Founder & Leadership 14.
Investment Case & Appendix
- 15. Why Overfly Wins 1.
- 16. The Raise 2.
- 17. Capital Structure 3.
- 18. Capital Deployment 4.
- 19. Investor Returns 5.
- 21. Risk & Mitigation 7.
- 22. SWOT Analysis 8.
- 23. Closing 9.
- 24. Contact 10.
- — Appendix — 11.
- 25. Financial Model 12.
- 26. Per-Location P&L 13.
- 27. Membership Ramp 14.
- 28. 5-Year Revenue Ramp 15.
The Overfly Sports Academy Opportunity
Established Foundation
Backed by an MLB-certified equipment manufacturing business already generating proven annual revenue — not starting from zero. Ranked #7 among all MLB-certified bat manufacturers by player count (ATDigest, 2026).
Massive Market
Targeting 9M–12M active youth baseball and softball players across the U.S. and Mexico in a $19B+ underserved market.
Scalable Model
The Baseball & Softball Club™ powered by Overfly Academy — a first-of-its-kind Gamified SportsTech Platform Franchise built for recurring membership revenue, custom fittings, and multi-location expansion.
Year 1 Platform Revenue
Year 5 Revenue Range
Phase 1 MOIC
5-Year IRR
Youth Baseball & Softball Is Broken
Youth baseball and softball still attract millions of athletes, but the system around them is failing families. Across the U.S., there are 9M–12M active youth baseball and softball players, a $19B+ combined youth sports equipment, training, and development market, and 0 national gamified training platforms serving this audience today.
High Cost Barriers
Equipment and training costs shut families out before athletes ever get a real chance to level up — instead of making professional-level development available to all athletes.
Declining Participation
Youth participation keeps dropping in underrepresented communities when there's no accessible, gamified on-ramp to keep them engaged.
No Development Pathway
Without a structured path, talented athletes never get the consistent training experience they need to move forward.
Underrepresentation
Key demographics — particularly Hispanic youth — remain underserved by sports infrastructure that should be opening doors, not closing them.
A Market Too Big to Ignore
9M–12M Youth Players
Active youth baseball and softball players across the U.S. and Mexico represent a massive, captive audience for Overfly's vertically integrated platform.
$19B+ Annual Market
The combined youth sports equipment, training, and development market is large, growing, and dramatically underserved by vertically integrated providers.
0 National Gamified Platforms
There are zero national gamified training platforms serving this audience today — Overfly is the first-mover.
Latino Participation Growing at 3.9% CAGR
The fastest-growing demographic in the sport, and Overfly is positioned to capture and accelerate that trend.
The Timing Is Right
A convergence of market forces has created a window of opportunity that exists today — and won't remain open indefinitely.
Underserved Market at Scale
9M–12M youth players with no vertically integrated, affordable platform competing for their loyalty.
Growing Participation Base
Latino youth sports participation grew at a 3.9% CAGR from 2019–24 — nearly double the rate of non-Latino youth — and could drive one-third of all sports economy growth through 2035 (McKinsey & Telemundo, 2025). Hispanic/Latino NCAA athletes reached a record 38,654 in 2025, up 62% over the past decade (NCAA, 2025). Overfly is purpose-built to serve this fastest-growing demographic before competitors catch on.
NIL & Athlete Economy Growth
The NIL market hit $1.9B in 2025 — nearly 5x its $393M launch value in 2021 — and is projected to exceed $2.5B under the new NCAA revenue-sharing model (Opendorse/RallyFuel, 2025). High school NIL is now permitted in a growing number of states (USA Today, 2025). Overfly is positioned to be the platform that helps young baseball and softball athletes build their brand from day one — before any competitor owns that relationship.
Retail + Training Convergence
Mall-based sports training is a proven and rapidly growing category — Dick’s House of Sport is investing $50M+ to bring batting cages and turf fields into major malls nationwide (Philadelphia Inquirer, 2025), and indoor sports facilities have grown at an 11.9% CAGR to $1.7B (IBISWorld, 2025). The global indoor baseball training market reached $6.8B in 2025 and is projected to reach $13.4B by 2034 (Market Intelo, 2026). Overfly is moving early to own this space before it becomes crowded.
Overfly Sports Academy: Access. Affordability. Development.
The Baseball & Softball Club™ powered by Overfly Academy is a vertically integrated sportstech platform — not just another batting cage — built to level up every athlete who walks through the door. We fuse gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof — giving youth athletes affordable access to MLB-grade technology, expert coaching, and a clear path from beginner to exposure-level play.
🟢 Beginner
Start with affordable access. Members unlock custom fittings, equipment discounts, a practice facility, and personalized lessons that make it easy to level up.
📈 Development
Train with gamified reps, structured group and private coaching, and HitTrax for measurable progress athletes can see and chase.
⭐ Elite
Push into high-performance work with ASI and MLB-grade technology, built to make advanced development accessible to every athlete.
🏟️ Exposure
Open the next door with showcases, athlete pipelines, and NIL education for players ready for college ball and beyond.
Vertically Integrated Sports Ecosystem
One Platform. Multiple Revenue Engines.
Overfly isn’t just an academy — it’s an ecosystem. Manufacturing, experiential retail, gamified training, and athlete development all reinforce one another, creating compounding value and competitive moats that strengthen with every player we develop.
Manufacturing
MLB-certified Overfly Sports equipment — the revenue backbone
Academy
Training, memberships, and gamified player development
Distribution
Equipment and apparel sold direct-to-consumer and through team and bulk orders — with member discounts that drive repeat purchases and brand loyalty.
Athlete Pipeline
From first swing to first deal — developing athletes, unlocking NIL opportunities, and opening doors to college recruitment and global competition.
How Overfly Makes Money
Diversified Revenue Streams
01. Membership — ~$50/month — The core engine: recurring access that keeps athletes training, engaged, and coming back. Three tiers: Base Hit ($50), Double Play ($60), Home Run ($75).
02. Private Lessons + Group Training — High-margin coaching led by experienced coaches who earn free facility access in exchange for clinics and lessons — making elite development available to every athlete, regardless of what they can afford.
03. HitTrax Cage Rentals + Leagues — Gamified bookings and league play powered by MLB-grade tech, turning practice time into sticky, measurable reps that feed recurring engagement.
04. Equipment, Apparel & Player-Branded Merch — Commerce that drives margin, amplified by the 50% discount loop that builds loyalty and repeat purchases. MLB-grade bats, balls, gear, branded apparel, and collectibles.
05. Team Uniforms + Bulk Orders — B2B revenue from teams, schools, and organizations looking for a trusted performance partner.
06. Portable Simulator Events — Off-site revenue from tournaments, events, and brand activations that extend the platform beyond the four walls.
Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. Portable simulators extend reach beyond the four walls. Every stream feeds the next — creating a resilient, compounding model with serious franchise upside.
The Membership Engine
Membership Tiers
75 Members
Breakeven threshold
90 Members
Stabilized model
100 Members
Year 1 target (Month 12)
75–120 Members
Target range per location
Total Membership Revenue
$5,250/mo
Stabilized at 90 members
45 Members
Base Hit contributes $2,250/mo
25 Members
Double Play contributes $1,500/mo
20 Members
Home Run contributes $1,500/mo
Per-Location Unit Economics
Weekly, Monthly & Breakeven
Weekly Revenue: $3.1K–$4.5K
Blended weekly revenue from memberships, lessons, cage rentals, and equipment sales per location.
Monthly Breakeven: ~$9,300
Each location reaches cash flow breakeven at approximately $9,300 per month.
NOI Margin: ~37.5%
Stabilized operating margin based on the monthly P&L snapshot.
Annual Revenue Target: $161K+
Per-location annual revenue target at stabilization.
Breakeven Point: 75 Members
Member count required to cover monthly operating costs.
Monthly Revenue Mix at 90 Members
Base Hit
$50/mo × 45 members (Mon–Tue, by appointment): $2,250
Double Play
$60/mo × 25 members (Mon–Wed): $1,500
Home Run
$75/mo × 20 members (Thu–Sun + after-hours access): $1,500
Private Lessons
$2,000
Cage Rentals
$2,000
Equipment & Apparel
$3,200
Total Revenue
$13,450
Monthly P&L Snapshot
5-Year Projected Platform Revenue: $18M–$26M+
Build the Network. Own the Market.
Every location that opens makes the entire network stronger. Shared data sharpens athlete development. A growing member base deepens brand credibility. And a national footprint of gamified training, custom fittings, and portable simulator deployments creates the kind of platform density that no single-location operator can replicate.
4-Phase Scale Strategy
Phase 1 — Launch & Validate
Open the first locations. Prove the model. Fine-tune the experience, sharpen the membership offer, and show real demand.
Phase 2 — Franchise Expansion
Scale into high-density markets with a proven playbook built to create local impact and stronger platform value.
Phase 3 — NIL & Athlete Distribution
Activate NIL partnerships and athlete distribution to widen reach, fuel the pipeline, and connect more athletes to the platform.
Phase 4 — Platform Scale
Expand the full ecosystem — membership, retail, apparel, and portable simulators — into a nationally recognized brand built to level up athletes everywhere.
Franchise Footprint Options
Compact — 2,500 Sq Ft
Built for mall inline spaces, strip centers, and urban markets. Lower buildout costs, faster launch.
Standard — 4,000 Sq Ft
The flagship format. Multiple batting cages, full HitTrax setup, retail area, coaching space, and member lounge.
Full Complex — 6,000 Sq Ft
Maximum revenue potential. More cages, event space, team training areas, and full retail.
Growth Trajectory
Year 1: 1 location / $3.55M → Year 5: 15 locations / $18M
We Don't Just Sell Franchises — We Build Platform Operators
From the moment you sign to the day you open and every day after, you're backed by a full-stack support system: territory protection, buildout guidance, HitTrax operator training, a marketing playbook, financing connections, and direct access to MLB-certified equipment and apparel at wholesale pricing.
Territory Protection
Own an exclusive market with no nearby franchise competition — a protected launchpad for a platform that compounds every revenue stream.
Buildout Support
We guide site selection, layout design, equipment specs, and contractor coordination so you can open strong as a platform operator, not just a facility owner.
Operator Training
Hands-on training in platform operations, gamified training, HitTrax, coaching management, sales, and marketing.
Marketing Playbook
Launch with grand opening campaigns, social templates, community outreach tools, and ongoing brand support that drives awareness and keeps athletes engaged.
Financing Assistance
We connect qualified operators with SBA loans, equipment financing, and capital resources to help lower upfront barriers and expand access.
Revenue Sharing Options
Selected partnership models offer revenue sharing that aligns our wins with yours and rewards long-term performance across the platform.
Affordable Franchise Fees
Built to be one of the most accessible entries in sports and fitness — so more operators can bring professional-level development to every athlete in their community.
Equipment, Apparel & Collectibles
Direct access to MLB-certified bats, balls, gear, branded apparel, and collectibles at wholesale pricing, creating commerce that supports the rest of the platform.
No One Else Is Doing What We're Doing
Traditional batting cage facilities compete on price and location. The Baseball & Softball Club™ powered by Overfly Academy competes on a different dimension entirely. No competitor combines HitTrax gamified simulation, on-demand custom fittings, NIL infrastructure, portable inflatable simulators, and a national franchise network into one self-reinforcing ecosystem. That's not a feature list — it's a moat.
Gamified Engagement Engine
HitTrax-powered performance gamification turns training into competition. Athletes return because they're chasing progress, raising scores, and leveling up.
Physical + Digital Hybrid Model
No competitor blends real-world training, digital engagement, and NIL into one platform. That mix creates real switching costs.
Built-In NIL Distribution Engine
The only franchise concept with NIL infrastructure at the core. Youth athlete NIL is just getting started.
No Direct Full-Stack Competitor
The market has batting cages. It has sports apps. No one has fused training, data, engagement, commerce, and NIL into one franchised platform.
What Makes Overfly Unbeatable
Overfly's moat isn't one thing — it's four interlocking advantages that compound over time and become harder to replicate with every member, every location, and every athlete developed.
Gamified Engagement Engine
HitTrax-powered performance gamification turns training into competition. Athletes return because they're chasing progress, raising scores, and leveling up.
Physical + Digital Hybrid Model
No competitor blends real-world training, digital engagement, and NIL into one platform. That mix creates real switching costs.
Built-In NIL Distribution Engine
The only franchise concept with NIL infrastructure at the core. Youth athlete NIL is just getting started — and Overfly is positioned to own the pipeline from first swing to first deal.
No Direct Full-Stack Competitor
The market has batting cages. It has sports apps. It has collectible drops. No one has fused training, data, engagement, commerce, and NIL into one franchised platform.
Founder & Leadership
Built by someone who lived the problem — and has the credentials to solve it.
Alejandro Villarreal | CEO & Founder
A Mexican entrepreneur from Los Mochis, Sinaloa, Alejandro founded Overfly Sports in 2016 after earning a BBA in Accounting from SMU Cox School of Business and an M.S. in Engineering/Industrial Management from Southern Methodist University. He built Overfly to help athletes train better, compete harder, and access a pro-level experience that was never built for everyone. Today, Overfly is the only Mexican MLB-certified wood bat manufacturer, ranked #7 among all MLB-certified bat manufacturers by player count (ATDigest, 2026), with 10+ MLB player ambassadors including Manny Machado, Ketel Marte, and Luis Arraez, plus 50+ minor league ambassadors. In 2023, the company acquired Powerbull Bat Co.'s El Paso facility, expanding operations on both sides of the U.S./Mexico border.
President of Academy Operations | TBD
Overfly is seeking a mission-driven senior leader who knows how to build youth sports programs from the ground up. Ideal background: Executive Director of a youth sports nonprofit, Grant Administrator, or Director of a parks and recreation baseball/softball division. This role will own the full academy operations playbook and build a fundraising platform for grants and sponsorships.
Coaching Staff | On-Demand Expert Network
Credentialed coaches earn free facility access in exchange for running clinics, group lessons, and skill-development sessions — keeping labor costs fully variable and margins protected. Unused cage slots not booked within 24 hours go to student staff and volunteer coaches.
Founder-Market Fit
Alex Villarreal is not an outsider entering youth sports — he is the market. MLB ambassadors like Manny Machado, Ketel Marte, and Luis Arraez validate a platform built to level up athletes with MLB-grade technology, custom fittings, and a training experience every community can access.
Why Overfly Wins
💼 Revenue-Backed Foundation
Not a startup from zero — Overfly is an MLB-certified bat manufacturer with seven figures in existing annual revenue, an established supply chain, and proven product-market fit. Ranked #7 among all MLB-certified bat manufacturers by player count (ATDigest, 2026), Overfly already has the credibility at the professional level that most sports startups spend years trying to earn. This foundation de-risks the investment and accelerates the path to profitability at every new location.
🔁 Recurring Membership Model
Predictable, sticky MRR sits at the core — membership creates the financial anchor that makes all other revenue streams more durable. Sports membership models consistently achieve 85–88%+ renewal rates when paired with strong engagement (Sacramento Republic FC: 88.5% renewal rate; San Jose Sharks: 87% renewal rate). Overfly's gamified development pathway — with clear progression milestones from Beginner to Exposure — is purpose-built to drive exactly this kind of retention.
📍 Scalable Multi-Location Platform
A franchise-plus-corporate model enables rapid expansion with a proven, replicable playbook. The youth sports franchise model is well validated: D1 Training scaled to 100+ locations, i9 Sports reached 5M+ registrations across 35 states before its acquisition, and Club Pilates grew from 1 to 900+ locations in under a decade using a similar membership-franchise hybrid. Overfly's mall-based format reduces buildout costs and leverages existing foot traffic — lowering the capital barrier to each new location.
🌎 Strong Social Impact
CEO Alex Villarreal grew up in the community Overfly serves. As an MLB-certified manufacturer and Hispanic founder, he brings rare authenticity to a mission-driven platform — making Overfly not just a business, but a credible movement for affordable access to baseball and softball for underserved youth.
The Raise: $2.5M Total
$400K
- 15% equity
- ~$2.7M implied valuation
- First-mover investor advantage
- Lowest entry valuation
$2.1M
- ~25% equity
- ~$8.4M implied valuation
- Expansion capital for franchise rollout
- Inventory scale and platform infrastructure
Total Raise: $2.5M across both phases, structured to reward early investors with the most favorable entry economics.
Illustrative Cap Table — Ownership by Round
Clean, Scalable Capital Structure
Reg CF via CFV
Raising through a Regulation Crowdfunding vehicle (CFV), enabling broad investor participation within SEC guidelines.
Optional SPV
A Special Purpose Vehicle is available for larger investors seeking consolidated, direct exposure to Overfly's equity.
Clean Cap Table
Structured for simplicity and scale — a clean, investor-friendly cap table that supports future fundraising rounds without complications.
Cap Table — Ownership by Round
Capital Deployment Plan
Academy Buildout
Facility development, HitTrax installation, and cage infrastructure for launch locations.
Build the Machine
Fuel MLB-certified equipment production, seed the academy, and power the field with 1099 coaching talent and retail inventory.
Athlete Acquisition & NIL Marketing
Community outreach, athlete partnerships, and NIL-driven brand amplification.
Platform & Operations
Membership management systems, operations staffing, and technology infrastructure.
Franchise Infrastructure
Playbook development, legal framework, and franchise support systems for Phase 2 expansion.
Franchise Fees & Startup Investment
The Baseball & Softball Club is designed to be one of the most accessible franchise opportunities in sports and fitness.
Ongoing Royalty Fee
Competitive royalty structure designed to keep more upside in your business as you scale. Details shared during discovery call.
Marketing Fund Contribution
A small percentage of gross revenue fuels the national brand engine — building awareness, driving traffic, and lifting every operator in the network.
Renewal Terms
Initial franchise term of 10 years with renewal options, giving you long-term stability, territory protection, and room to grow.
The Return Profile: Up to ~17x
Phase 1 Investor Journey
Why These Returns Are Realistic
Revenue-Backed Foundation
Existing seven-figure annual revenue provides a real floor — this is not a pre-revenue bet.
Low Entry Valuation
Phase 1 investors enter at ~$2.7M — a compelling entry point relative to the projected platform scale of $24M–$26M+.
Multiple Exit Paths
Strategic acquirers in sports, retail, and media — plus franchise roll-up scenarios — provide credible exit optionality.
Conservative Exit Multiple
$60M exit assumes only ~2.3x revenue — comparable sports franchise exits (D1 Training, i9 Sports) have traded at 3–5x, suggesting meaningful upside beyond the projected 17x.
From $400K to $6.75M — How the Capital Journey Works
📐 Phase 1 — Seed Round
Formula:
Pre-Money = Investment ÷ Equity %
Pre-Money = $400,000 ÷ 15% = $2,267,000
Post-Money = Pre-Money + Investment
Post-Money = $2,267,000 + $400,000 = $2,667,000
Price per 1% = Post-Money ÷ 100
Price per 1% = $2,667,000 ÷ 100 = $26,670
📐 Phase 2 — Growth Round
Formula:
Pre-Money = Investment ÷ Equity %
Pre-Money = $2,100,000 ÷ 25% = $6,300,000
Post-Money = Pre-Money + Investment
Post-Money = $6,300,000 + $2,100,000 = $8,400,000
Phase 1 Dilution = 15% × (1 − 25%) = 11.25% ≈ 11.3%
📐 Exit — $60M Scenario
Formula:
Investor Value = Exit Valuation × Diluted Ownership
Investor Value = $60,000,000 × 11.3% = $6,750,000
Net Profit = Investor Value − Initial Investment
Net Profit = $6,750,000 − $400,000 = $6,350,000
MOIC = Investor Value ÷ Initial Investment
MOIC = $6,750,000 ÷ $400,000 = 16.9x
IRR = (Investor Value ÷ Investment)^(1/5) − 1
IRR = (16.9x)^(0.2) − 1 = 76.0%
$400K invested → 15% equity → $2.67M post-money
$2.1M raised → Phase 1 dilutes to 11.3% → $8.4M post-money
Platform scales → $18M–$26M revenue → 15–20 locations
$60M exit → $6.75M returned → 16.9x MOIC | 76% IRR
Risks We've Thought Through
Every investment carries risk. Here's how Overfly is structured to manage the most significant ones.
Slow Membership Ramp
Mitigated by strategic location selection in high foot traffic malls, proactive community partnerships, and leveraging existing relationships with RBI (Reviving Baseball in Inner Cities) programs to ensure a strong influx of initial members.
Competition from Established Players
Mitigated by Overfly's unique value proposition: a compelling combination of proprietary apparel manufacturing, gamified training experiences, and an affordable monthly membership fee that stands out in the market.
Franchise Execution Risk
Mitigated by our strategy of establishing a corporate-owned flagship academy first. This allows us to fully prove and optimize the operational model, training protocols, and customer experience before scaling through franchising.
Equipment Supply Chain Vulnerabilities
Mitigated by the direct ownership of the manufacturing parent company. This vertical integration ensures a controlled and reliable supply of specialized training equipment and exclusive apparel, reducing external dependencies.
Economic Downturn Reducing Discretionary Spend
Mitigated by our highly accessible $50/month price point. This positions Overfly as a cost-effective and high-value alternative to more expensive sports training options, making it resilient even during economic contractions.
Key Person Dependency
Mitigated by our commitment to building a diverse and robust leadership team and an experienced advisory board. Phase 1 capital will be specifically allocated to attract top talent, ensuring broad expertise and operational continuity.
SWOT Analysis
Overfly enters from a position of strength — with real revenue, real moats, and a real market gap to fill.
Strengths
- MLB-certified manufacturer with seven-figure existing annual revenue — not a startup starting from zero
- Ranked #7 among all MLB-certified bat manufacturers by player count (ATDigest, 2026)
- The only vertically integrated platform combining manufacturing, academy, retail, and NIL
- Hispanic founder with authentic community credibility and strong founder-market fit
- 50% member equipment discount creates a powerful, self-reinforcing loyalty loop
- 1099 coaching model keeps labor costs variable and margins protected
Opportunities
- 9M–12M underserved youth players across the U.S. and Mexico — a massive, captive market
- Youth sports costs are up 46% since 2019 — Overfly's affordability model is perfectly timed
- Latino youth sports participation is growing at a 3.9% CAGR — the fastest-growing demographic in the sport
- NIL market projected to exceed $2.5B — Overfly is positioned to own the pipeline from first swing to first deal
- Mall-to-sports-facility conversion is a proven, rapidly scaling category with low buildout costs
- Private equity validation: KKR's $4.8B Varsity Brands deal signals institutional appetite for scaled youth sports platforms
Areas We're Building
- Single location at launch — but Phase 1 is designed specifically to prove and document the playbook before scaling
- Brand awareness is early-stage — but the MLB certification and community-first model accelerate organic trust-building
- Advisory board is still forming — but investors with relevant networks are invited to participate with equity recognition
- NIL platform is Phase 3 — the core business is fully profitable without it, making NIL pure upside
Threats We're Ready For
- Well-funded competitors (Dick's House of Sport, D1 Training) — but none target underserved communities or manufacture equipment
- Membership ramp risk in early months — mitigated by mall foot traffic, the 50% discount, and a low 75-member breakeven threshold
- Supply chain exposure as a manufacturer — mitigated by an established supply chain and conservative inventory management
- NIL regulatory uncertainty — irrelevant to the core business; NIL is a Phase 3 upside layer, not a dependency
Overfly Sports is building a nationally scalable sports platform.
Access
Youth sports participation has recovered to 55.4% of kids ages 6–17 — the highest rate since before COVID — yet the system is failing millions of families who can't access quality facilities (Aspen Institute, State of Play 2025). The core problem isn't desire; it's geography and infrastructure. Public fields and gyms are chronically underfunded and overbooked, with demand for athletic facilities spiking from 3–7pm on weekdays and outpacing available supply in cities across the country (Aspen Institute, 2025). Private equity has noticed: KKR's $4.8B acquisition of Varsity Brands in 2025 signals that institutional capital is flooding into youth sports — but primarily at the premium end, leaving the middle and lower market underserved. Overfly's mall-based model solves the access problem structurally:
• Location: Vacant mall spaces bring facilities directly into communities — no long commutes, no expensive travel tournaments required.
• Hours: Indoor facilities offer year-round, weatherproof training unavailable at most public parks.
• Proven playbook: The mall-to-sports-facility conversion is already working — the Circle K Fieldhouse at NexusPark (Columbus, IN) converted a former department store into a 150,000 sq ft multisport complex, anchoring community recreation in a repurposed retail space (Sports Business Journal, 2024). Picklemall is scaling the same model to 50 locations nationwide. Overfly brings this approach specifically to baseball and softball.
Athlete Development
The youth sports development system has a retention problem — and it's rooted in a lack of structured, motivating pathways. Early sports specialization increases the risk of burnout and dropout, with longitudinal research tracking students from 7th through 12th grade confirming that burnout rises as specialization increases (Children's Hospital Los Angeles / Keck School of Medicine, Sports Health Journal, 2024). The average age a child quits organized sports is around 12 — right when the investment in their development should be compounding (Aspen Institute Project Play). Gamification directly addresses this. A peer-reviewed systematic review and meta-analysis of randomized controlled trials found that gamification interventions significantly increase physical activity and engagement in children and adolescents (JMIR Serious Games, 2025). Platforms using gamified progression systems report engagement lifts of 48–68% and retention boosts of 40–50% (TalentLMS, 2023; PlayStack, 2025). Overfly's structured development pathway — from Beginner to Exposure level — gives every athlete a clear, rewarding roadmap:
• XP-based progression keeps athletes motivated between sessions with measurable milestones.
• Tiered levels create long-term membership stickiness — athletes don't quit when they can see exactly where they're headed.
• Exposure tier connects top performers to recruiting visibility, giving families a tangible return on their investment and a reason to stay enrolled year after year.
Strong Unit Economics
Boutique sports and fitness studios with membership-anchored models achieve net profit margins of 20–40%, with EBITDA margins across the broader fitness industry reaching a median of 23.6% (Health & Fitness Association, 2025 Benchmarking Report). Membership revenue carries near-zero marginal cost per visit — creating powerful operating leverage as each location matures. Secondary revenue streams like private coaching and branded equipment stack on top, with the fitness industry reporting 70–80% of revenue from memberships and 20–30% from high-margin add-ons that can boost total profits by 10–20% (BusinessDojo, 2026). Private sports coaching businesses can reach breakeven in as little as nine months with $38K in startup capital (FinModelsLab, 2025) — and Overfly's 1099 coaching model keeps labor costs variable, protecting margins from day one.
Join us in transforming how America's youth play, train, and compete.
